When businesses reach out to SEO firms for marketing assistance they tend to expect them to perform miracles. If an SEO agency appears to employ a team of superior level tech-savvy individuals, they will stand out high above the competition. It seems as if so many clients believe that the more complex the SEO firm’s pitch is, and the less they understand, the more likely the SEO campaign will be great.
However, it is wrong and potentially dangerous to consider SEO agencies based solely on advanced technical capabilities. You may be setting yourself up for an epic SEO campaign failure.
What is SEO skill?
Clearly, there are credible SEO agencies that claim to have technical expertise and have proven their capabilities. But, amongst the reputable firms are many imposters who only appear to be offering the same quality and skill set. Like in any business, the world of SEO hosts a plethora of shady contenders who are much more interested in emptying your wallet, then boosting your ranking. Unfortunately, most clients are not knowledgeable enough to discern the skill level off SEO firms.
Is skill all an SEO firm needs?
In addition, technical proficiency won’t help you gain organic SEO visibility if the firm focuses their time and resources on more lucrative clients. If you are looking only at high-tech SEO agencies, they might not have the time nor the desire to work hard to get you the best results.
Why does communication matter?
If your organic SEO doesn’t communicate well, it will fail.
Creating a successful SEO campaign requires a communicative approach. Necessary steps include:
More than just an annual review meeting is necessary to scratch off all of the aforementioned tasks. Clients should look for a highly qualified campaign manager with communication experience. Otherwise, you risk having key components overlooked, severely damaging your SEO campaign. In addition, an SEO firm that lacks communication skills is tough to do business with and build relationships. It is much more productive when a client looks forward to meetings and phone calls, rather than awaits them with dread.
Good communication is the key
In life, as well as in business, all relationships fail without good communication practices. One of the primary skills a client should look for when researching SEO agencies is an established track record for utilizing high communication standards.