Goal: When Renken Dentistry came to us they already had a very successful practice. Our objective was to get higher-dollar patients that were looking for high-end procedures. These procedures included Invisalign, Dental Implants, All-On-4 Implants, and Implant-Supported Dentures.
Strategy: In a market against heavy promotional competitors like Aspen Dental, we had to figure out a way to convince patients to book with Renken Dentistry for a consult. As a result, we decided to leverage the extensive video library Renken Dentistry had. You can check out a landing page we made for implants here: http://www.renkendentistry.com/dental-implants/
SEO: When a patient in Springfield, IL searches for dental implants or Invisalign, Renken Dentistry shows at the top. That, along with their many 5-star reviews, has allowed us to compete with Aspen even without a strong promotion.
SEM: Many patients were in the “research” phase when looking up implants, Invisalign, and all-on-fours. So, we focused heavily on these patients by educating them on what to look for in the procedure, the costs, recovery time, etc. We funneled these patients into a consulting phase and generated patients for Renken Dentistry.
FB/Instagram Ads: Many patients looking for these procedures usually take a couple of weeks to make a decision. As a result, we leveraged our videos by retargetting these patients on Renken Dentistry’s Facebook and Instagram newsfeeds.
Results: Renken Dentistry books more regular appointments as well as a strong amount of new patients looking for high-end procedures. More than a 100 patients choose Renken Dentistry because they find them on search!
Coming to us with an established brand, we streamlined Renken’s website by adding information/pages that were missing, organizing them, and making it easier to navigate. By incorporating their logo throughout the site and the addition of a gallery, doctor’s photos and videos, the site is as inviting and personal as the environment they create for their patients. Patients have loved their bright color palette and graphics.