MOC, or My Optometrist Calgary, started as a group of full-scope, progressing optometry practices. It poses as an umbrella clinic that represents four independent vision care facilities: Health Plus Optometry, Three Hills Optometry, South Calgary Eyecare, and Sunridge Vision Centre.

MARKETING

Goal: To gain exposure for all four clinics online, drive more patients through online bookings, and establish My Optometrist Calgary as an elite complete health care provider.

Strategy: Created a website that has high-converting potential and generates bookings because of a user-friendly web experience and an effective search engine optimization campaign that drives quality traffic to specific landing pages. Create a popular blog and social media pages that are geared towards all aspects of vision care and health.

Results: My Optometrist Calgary now has a strong marketing campaign through Google AdWords that brings in an increasing number of leads per month, and is ranked highly on the first page of google for high volume keywords pertaining to their scope of work.

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CREATIVE

With the combination of the shape of an eye and a personalized 5 color palette, MOC became a widely recognized logo accompanied by a beautifully branded website. The outline and aspects of the logo are incorporated throughout the site and social materials. Along with the ability to book an appointment online, patients can easily find up-to-date information on optometry technology, MOC’s services and doctors, eye health, and more. Not only concerned with the eye conditions, MOC makes it a point to provide fashion forward lenses which we reflect in the style of the website.

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