Nearly everyone has a mobile phone, and mobile devices such as smart phones have become an easy way for marketers to reach their intended audience directly and more personally than ever before. Here are some reasons why mobile marketing can work for your business:
Cost-Efficient – Mobile marketing is actually quite affordable compared to other types of marketing efforts. With only a nominal fee for each text message, and the short amount of time it actually takes to create and execute a mobile campaign, your business will immediately reap the benefits of savings.
Effective – Mobile marketing is taking the marketing world by storm because it has become highly effective in reaching a company’s target audience, and for good reason: Millions of people are active on their mobile device every single day, and on top of that, 90 percent of cellphone users open every SMS message they receive, and almost as soon as they receive them. The chances your marketing message will reach a mobile user is extremely high, which brings us to—
Best Way to Reach Your Market – Mobile marketing is extremely effective in targeting your ideal audience because of how personable it can be. A phone number is personal to an individual, and if they’re willing to provide that information for you with their consent to contact them, then that means they are truly interested in your product or service. With mobile marketing you can address potential buyers directly, without wasting time on leads that may not be as interested in what your business offers through other marketing means.
Simple Re-marketing – It’s easy to use re-marketing for mobile messages; the ability to share a message instantly with multiple people with mobile devices makes it easy for your marketing message to become viral, allowing interested audiences to do the marketing for you!
Mobile marketing has the ability to save you on both time, money, and effort. Try it out with your business and you’ll begin to see why marketers have started to use this marketing method as one of the pillars of their campaigns.