The Injured Federal Workers Advocate Association is the only company that provides the department of labor, the office of works compensation program, and specialized claims management to federal workers without them incurring any costs. Their goal is to educate, advocate, and mitigate on behalf of federal workers looking to file injury claims.

are you injured
sending your application

MARKETING

Goal: To build a website that is direct and easy to navigate for older web users or those looking for information on behalf of older users on how to file injury claims. The online form function of the website is geared towards funneling users interested in getting help filing a claim and thereafter get a prompt response from IFWAA.

Strategy: We did this through an attractive and clean design as well as immediate attention being drawn to the online form process to allow users to find it more easily. We built a strong AdWords and SEO campaign to help direct traffic to funnel those interested in their service.

eligibility for advocacy
pending application
determination of eligibility

CREATIVE

Same site domain, updated design. IFWAA has been around but didn’t have exposure online. Having primarily sold their services through print advertising, they decided to go online for more of an impact on this new age of technology. We kept the pages clean and clear, as well as added their videos, reviews and created a new blog. The integrated application now makes it possible for injured federal workers to start the process of filing a claim quicker and right at home.

ifwaa screenshot