Goal: To book more patients and establish Eyedeology as the leader in Dry Eye Care in Calgary
Strategy: Created a comprehensive and high-converting website at www.eyedeology.ca and launched a Search Engine Optimization campaign to drive qualified traffic to targeted landing pages. We strategized and implemented a traditional and digital PR campaign to boost visibility, also creating a popular blog that focused on eye care
Results: Went from booking no patients online to booking 50+ patients a month and secured coverage on media outlets ranging from Global News to Breakfast Television
Eyedeology wanted to integrate a subtle form of an eye into a logo along with the color orange with no other parameters. Coming up with a rounded color gradient wheel with a different colored center gives off the effect of an eye coming into focus. This mark has become extremely recognizable in the Calgary area. Bringing in a dark purple and brown complimented the orange, and all the pages were designed as if opening a folder. It was important to this clinic to provide patients with a lot of information on their site as well as all the videos Dr. Farrah has been a part of.