Eyedeology began with Dr. Farrah’s ambition to run her own practice in Downtown Calgary. She began her practice in 2012 within a multidisciplinary clinic called Centennial Clinic. The multidisciplinary comprises of general, optometry, dental, and chiropractor services. Because of Calgary’s cold weather, there are many cases of Dry Eye Syndrome amongst Calgarians. Thus, Eyedeology aspired to become the leading Dry Eye Clinic in Calgary. They came to us looking for a firm that could not only fill their patient list, but could establish Eyedeology as the leader in dry eye care.

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MARKETING

Goal: To book more patients and establish Eyedeology as the leader in Dry Eye Care in Calgary

Strategy: Created a comprehensive and high-converting website at www.eyedeology.ca and launched a Search Engine Optimization campaign to drive qualified traffic to targeted landing pages. We strategized and implemented a traditional and digital PR campaign to boost visibility, also creating a popular blog that focused on eye care

Results: Went from booking no patients online to booking 50+ patients a month and secured coverage on media outlets ranging from Global News to Breakfast Television

CREATIVE

Eyedeology wanted to integrate a subtle form of an eye into a logo along with the color orange with no other parameters. Coming up with a rounded color gradient wheel with a different colored center gives off the effect of an eye coming into focus. This mark has become extremely recognizable in the Calgary area. Bringing in a dark purple and brown complimented the orange, and all the pages were designed as if opening a folder. It was important to this clinic to provide patients with a lot of information on their site as well as all the videos Dr. Farrah has been a part of.

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