Buxton was an academic program that aimed to help kids between grades 1 to 12. Buxton had created an online tutoring program that showed amazing results. They wanted to introduce this program in California in a very modern, robust manner.

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Designed a web application styled logo and brand that fit the image that Buxton wanted to portray; a modern, smart, and professional program. The logo was created from combining the shapes of a lowercase ‘b’ and ‘a’ to make the face of an owl, including a book to reiterate the education aspect. We used darker tones, including a red, blue, green, black and brown to highlight each competitive advantage, and pulled the arrow shape of the ears throughout the site into the sections and buttons.

buxton screenshot