We’ve all heard the phrase,“new year, fresh start” when it comes to the New Year. This couldn’t be truer for businesses. The New Year and a new quarter are actually one of the best times for your business to boost its reputation online, and this can all start with continuous online reputation management.
Online Reputation Management (ORM)
Online reputation management has the ability to help you repair PR mishaps, and can even help you avoid them entirely. ORM services are also dedicated to establishing your brand and protecting it online before and/or after problems have been addressed. However, these aren’t the only function that ORM provides a business. Other benefits of ORM include:
Choosing an Online Reputation Management Company
The right online reputation management company can aid your business in all of these functions and more. They often offer comprehensive services that go beyond the basic brand protection. Searching for an ORM company that’s right for you?The best online reputation company will usually offer these services:
Search engine optimization (SEO) and SEO management – Good ORM firms will employ or suggest positive SEO keywords and phrases that will help your business rank higher in search engines like Google or Bing. With the right SEO, you can boost your company’s truthful, positive information and characteristics, and detract from negative content about your company. That way, a user isn’t immediately faced by your company’s negative results.
Content development and management – For SEO to work effectively, and to establish a good reputation and credibility, your content should be of high-quality. Most ORM companies will offer services that include improving your existing content and adding new content that is good and relevant to users.
Social media management – Negative reviews and comments from third party users on social media can make a damaging impact on your business, especially if you don’t even notice it. ORM firms have the ability to monitor your social media and website, as well as around the internet to see what users are saying about you—both good and bad.