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In today’s technology driven society, a company’s online presence is more important than ever. But how do you make your business stand out from the rest? Online reviews can have a big impact on whether a potential customer chooses your busines
As smartphone use becomes more and more widespread, businesses need to consider optimizing their marketing campaigns for the mobile world. Mobile marketing is the act of marketing towards a mobile audience, or to people who will be viewing your ca
It is evident that the world of technology, social media, and digital marketing is impacting our behavior socially such as how we behave as a consumer or how we do business. It would be fair to say that any business that doesn’t realize the impo
With the burgeoning of web design and development companies, it is difficult to discern which is the right one for you. To help narrow down the search, here are a few things to consider, to help you find the best Houston web developer and web desi
Digital marketing strategy covers a wide range of tactics including social media, website design, email pitches, SEO, online advertising and more. These terms can be very confusing to a small business owner who just wants to attract new leads to
We all want customers to choose us over our competitor and then satisfy the customer with the best service possible. But after that, do we usually ask our customers about their experiences and what would they like to see next time they come? Have
There are more than 3.17 billion users on the digital platform today; out of which approximately 2.3 billion are active social media users, which is more than 75% of the base. That’s a vast field to ignore while planning your digital and SEO cam
Once in a while, we come across businesses that have misconceptions about online marketing and how it can help (or harm) their business. Unfortunately, because of these misconceptions, these businesses either miss out on a good digital marketing p
PPC—or pay-per-click—marketing, also known as “paid search” marketing, has become a useful way to direct internet users to your business’ website. This is especially useful because with PPC marketing you have the ability to choose which
With the digital platform growing magnanimously, more and more businesses are ready to improve their digital presence. Today, one spends more time on any screen more than with their respective families. This shows how much a person is trapped, inf
A company’s website is probably one of the most important tools it can have; it’s a gateway that allows the business to connect with their target market and audience in just a matter of clicks. However, buying and managing a website can easily
We’ve all heard the phrase,“new year, fresh start” when it comes to the New Year. This couldn’t be truer for businesses. The New Year and a new quarter are actually one of the best times for your business to boost its reputation online, an
More than ever before, online visibility has become integral to a business’ success. Millions of people around the world use the internet and peruse online for hundreds and thousands of reasons. It’s important that companies take advantage of
Soon enough, the year will be coming to an end, and we’ll be welcoming the new web design trends of 2017. But before we leave this year behind, let’s take a look at some of the more popular web design trends in 2016:
No business can exist without customers. It is a constant challenge for companies to touch upon new methods to drive traffic to their websites or campaigns they are running via social media.With the evolution of modern technology and business plat
Nearly everyone has a mobile phone, and mobile devices such as smart phones have become an easy way for marketers to reach their intended audience directly and more personally than ever before. Here are some reasons why mobile marketing can work f
When most marketers think of social media, one of the most common advantages they think of that can help their business is the attraction of customers and sales leads. However, that’s not the only benefit that social media provides businesses an
As we travel further into the digital age, marketing efforts become more reliant online than off. That’s not to say that traditional marketing no longer works; rather, online marketing has grown to become an important asset to a business’s suc
Pay per click (PPC) advertising is an effective marketing tool that works well for businesses, in many industries. However, some wonder if PPC ads are a good internet strategy for dental practices. Without reservation, the answer is yes.
When businesses reach out to SEO firms for marketing assistance they tend to expect them to perform miracles. If an SEO agency appears to employ a team of superior level tech-savvy individuals, they will stand out high above the competition. It se
Google’s guidelines for Schema have been updated in regards to the way companies are allowed to markup their local business reviews.
Besides including additional new rules, Google has b
Have you taken the time to explore Google shopping? There are a lot of sponsored posts and it doesn’t yet compare to top e-commerce companies like eBay or Amazon, yet it is still a platform worth reviewing.
How to improve e-commerce co
It is impossible to plan your advertising wisely if you don’t first understand the ins and outs of SEO marketing. There are a vast number of Houston marketing organizations who haven’t a clue as to what they are doing wrong. Businesses are g
The most successful form of marketing communication is visual content advertising. Savvy marketers who know how to embrace visual contentreap the most rewards. These benefits come in terms of higher returns resulting from an increase in leads, fol
Everyone needs inspiration for fresh ideas to improve content from time to time. This applies to seasoned marketers having to adapt to ever-changing technology and newcomers finding their way. There is a constant need to explore and experiment. It
All new internet business owners are challenged with the task of figuring out how to draw in a relevant audience. If your website lacks a steady flow of online traffic you won't generate sales. You need traffic to test out sales strategy component
In 2016, blogs are everywhere, they’ve changed the world of advertising. In the past ten years, the blogging trend has grown, providing a menagerie of visual and audio engagement. Businesses and individuals are following the current trend to sta
The Adit team strongly promotes the success of small businesses, whether the aspiration is to become an industry leader or cater to a niche the company is passionate about, we understand the effort that goes into pursuing a goal. However, the dedi
Effective content creation requires a clear understanding of your marketing goals and objectives. Only then can you produce content that delivers those marketing goals honestly. That is what makes content marketing strategies work.
Effective SEO is dependent on those short keyword phrases that are very specific to your product or service. Consumers choose particular key phrases to hunt down the exact items they want to research and purchase. In marketing these important tool
WordPress is an increasingly popular online tool for creating websites for personal use or businesses. No extensive coding or HTML skills are required and the cost ranges from free to minimal. A quarter of the t
Recently, Google has increased its involvement in assisting businesses with their location information through the Google My Business API. This is done for more effective digital marketing. This new development helps update listings faster and mor
Social networks provide a huge opportunity for content promotion. However, there is no absolute answer as to the best time to post on social media. The simplest thing to do is post when the people you want to see the content are on the network. Fi
We marketers are always striving for the biggest online presence. Having more Likes on your Facebook page or Twitter followers is great for business and building leads. But while it does help most of the time, it also exposes your potential client
Compelling content converts consumers online. Clear, concise copy provides an easy to understand read that will ensure your message gets delivered. But, you could write the most efficient copy for your marketing media, and it wouldn’t amount to
When things are going well and money is flowing into a business, flaunting your spreadsheets that are filled with green is great fun. Look at my page views! Look at my page Likes! It all feels like a great big pat on the back for all your hard wor
If you’re reading this blog post, probably at some point you’ve asked yourself: “if newsletters are the answer to my marketing troubles like everyone seems to be saying, why isn’t mine working?”
You signed up to the recommended
Google is implementing a change in the AdWords marketing strategy that completely changes the game of online marketing. The removal of ads from the right side of desktop search results an
If, like thousands of businesses out there, you’re looking to turn the dial on your ROI and grow your business, you’ve probably been mostly focusing your marketing on client acquisition.
More clients means more money, right?