Avenue 33 is a building company located in the heart of Calgary. They build upscale, modern lofts and condos that cater to the young working professionals that inhabit the inner city.

av33marketing img1
av33marketing two
av33marketing three


Goal: We aimed to make the brand distinct and recognizable to make this home development stand apart from the rest of its competitors. We followed a luxury and quality aesthetic design and built an efficient marketing campaign online that focused on gauging consumers seeking real estate in the inner city area of Calgary.

Strategy: Initially we created a user profile that would indefinitely appeal to the standard demographic they are targeting. We created a website that would be considered visually appealing to the typical consumer in terms of living standard, lifestyle, general interests, and necessities. We created a sales funnel through promoting show homes and floorplans and created a form that gave users early buyer pricing in order to initiate contact with those interested.

Results: Avenue 33 has generated tremendous leads from a highly efficient marketing campaign through AdWords and SEO and continues to dominate online sales as a result of their brand.

av33creative one
av33creative two
av33creative three
av33creative four
av33creative five


The design of this website is geared towards presenting consumers with a modern and trendy lifestyle the Marda Loop area provides. The logo was inspired by a sign that directing people towards the right direction. In order to promote this entire area we used a simple color scheme of greys, whites, a gold yellow, and slanted lines and shapes to move the user from page to page. Most people coming to this site are looking for a nice space or apartments, so we complimented the beautiful photos with this unique form of branding.

avenue33 screenshot